Michael Wood
Vice President, TRU

The Babied Boom and Beyond: How to Connect with Today’s Youth

Learn from TRU's groundbreaking research tracking teen trends, lifestyles, media, brands, attitudes, etc. In this presentation, Michael will unveil several key themes to help you better understand teens and 20-somethings today, where they’re headed, and how to make a connection, including:

  • "Babied Boom"
  • "Shameless-mess"
  • “Mediation Nation"

These findings are guaranteed to inform, immerse, and inspire!


Michael is a sought-after public speaker and teen expert. At TRU, he directs the company’s syndicated division, where he is responsible for the twice-a-year TRU Study—the key tracking and segmentation study relied on by more than 150 of the world’s leading youth-oriented brands. 

Michael presents to and consults with many of TRU’s syndicated clients, including: Abercrombie & Fitch, Coca-Cola, Disney, ESPN, Gap, Hewlett Packard, Microsoft, MTV, Neutrogena, Nike, Nordstrom, Pepsi, Seventeen, and Target. Michael has been widely quoted on teen-marketing issues, appearing in USA Today, Wall Street Journal, The New York Times, Chicago Tribune, Los Angeles Times, Washington Post, Time, Business Week, Newsweek, Forbes, Fortune, Advertising Age and on CBS, CNN, CNBC, NPR, and countless more publications and electronic media.

Before coming to TRU, Michael worked in market research at Levi Strauss & Company in Brussels. Joining TRU in 1997 marked a return for Michael to the world of youth marketing. 

Michael previously was employed by the Organization for Economic Cooperation and Development in Paris. Michael has a master's degree in international marketing from Boston University and a bachelor's degree in marketing from the University of Alabama.

Updated Sept. 22, 2008