Session description
How to Best Use Your Advisory Groups

“First, ask for it. Students are opinionated and are ready to share,” as one student recently put it. This session will provide a blueprint for creating a student advisory retreat, using one of the most valuable resources on a college and university campus—the students themselves. Participants will also receive a sample communications plan for starting a student advisory board together with application process and special events. A real-life project from start to finish, using an advisory board composed of students, faculty, and staff to renovate an existing bookstore area into student organization space, meeting space, and eateries also will be discussed.

Melissa Moore

Director of Communications, Auxiliary Services
Georgia Institute of Technology

With more than 20 years in marketing and communications, Melissa Moore has worked with small businesses and in large corporate settings in both profit and not-for-profit areas. At Georgia Tech, she focuses communications and marketing on target audiences, including students, faculty, staff and others. She started a Communications Marketing Team with representatives from all seven auxiliaries to ensure active, cross-marketing among departments and re-enforces messages with articles and photographs on the Auxiliary Services website,

In February 2008, Melissa cocreated a successful, student advisory retreat with presidents and representatives from 10 student organizations, including both graduate and undergraduate Student Government Associations and the Student Athlete Advisory Board with directors and associate directors of all Georgia Tech Auxiliary Services.

A member of the Atlanta Press Club, Melissa was the health and education reporter at a daily newspaper and a reporter for the 1997 Associated Press Managing Editors Conference. She is a magna cum laude graduate with a B.A. in mass communications from the University of West Georgia.

Julie Elion

Marketing Coordinator, Student Center
Georgia Institute of Technology

A dynamic solutions innovator, Julie Elion has worked in higher education for 13 years. Using the latest technology, Julie fills latent needs in the areas of technology, web development, marketing, and business solutions. At Georgia Tech, she focuses on communications and marketing for the Student Center. This past year, she launched a campus-wide marketing program that reaches the almost 8,000 campus residents at Georgia Tech. Julie has also served ACUI in a leadership capacity, serving as a regional communications officer for the past four years for Region 6.

In 2004, Julie successfully completed the Disney Institute Business Program, focusing on leadership development, quality service, customer loyalty, organizational creativity, and teambuilding. She has a Bachelor of Business Administration from the University of Miami.

Updated Aug. 26, 2009