Kevin Lizarraga

Bio

Kevin Lizarraga is the marketing coordinator for the University Student Union at California State University–Northridge.

Session description

Rediscovering Diversity in Advertising
Incorporating diversity in your advertisements is a tried-and-tested strategy for reaching your target audience but is only one reason for doing so. Attend this session to learn how you can breakdown images and text to refine your message while highlighting your campus' diverse population.
Updated Sept. 22, 2008