John Leininger bio and information for Tuesday morning breakout session

John Leininger is a Professor in the Department of Graphic Communications at Clemson University. He began his teaching career in 1978 and has been at Clemson since 1986. He received his Doctorate in Vocational Technical Education from Clemson University in 1991. He has taught courses in flexography, lithography, digital printing, inks and substrates as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis, and plant layout. He makes a point to travel out into the industry for plant visits, to attend conferences and present technical training around the country. John has presented at 10 technical conferences this past year and has conducted hands-on training with a traveling VDP Training Consortium over 70 times in the past three years training over 1,200 people how to work with Variable Data Printing. John tries to develop his training and presentations in keeping with the Department of Graphic Communication’s Mission Statement: To develop dedicated, practical problem solving people for the printing, publishing, imaging, packaging and allied industries; drives his presentation strategy.

Determining ROI of Digital documents (Static and VDP) and Tracking the results of Successful VDP
How do you prove variable data printing (VDP) makes a difference to a new customer or reinforce the value of a project to a current customer. This is a problem both new and experience users are facing when working with VDP. This session will discuss the tools you can use to help prepare a VDP job (such as using rule statements and database manipulation to create a model that can be tracked and analyzed) to show the customer the real ROI on spending the extra dollars on personalizing a printed promotional piece. It will cover various methods to track the results and cover the procedure to analyze and present the results to the customer in a way they can a clear value for the printing.

Updated Sept. 22, 2008