John Leininger


John Leininger is a professor in the Department of Graphic Communications at Clemson University. He began his teaching career in 1978 and has been at Clemson since 1986. He received his doctorate in Vocational Technical Education from Clemson University in 1991. He has taught courses in flexography, lithography, digital printing, inks, and substrates as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis, and plant layout. He makes a point to travel out into the industry for plant visits, to attend conferences, and to present technical training. Leininger has presented at 10 technical conferences this past year and has conducted hands-on training with a traveling Variable Data Printing Training Consortium more than 70 times in the past three years training more than 1,200 people how to work with variable data printing. Leininger tries to develop his training and presentations in keeping with the Department of Graphic Communication’s Mission Statement: To develop dedicated, practical problem solving people for the printing, publishing, imaging, packaging, and allied industries.


Understanding VDP through VCD (aka, Variable Cookie Demonstration)
The Variable Cookie Demonstration shows the significant advantage of personalization and how it can have a tremendous impact on people. The process starts with how you have to gather data about audience and then how to make it meaningful. Everything throughout the presentation is related to the variable data printing process, but it uses the concept of a cooking show to make the content real. The participants in the room fill out a data sheet of how they would most like a cookie personalized. They are given a choice of 10 ingredients that can be mixed with the cookie batter (e.g., raisins, chocolate chips, peanut butter chips, mini-M&Ms, nuts, etc.). They can pick three that can be either put on top or mixed into the batter. Half a dozen people are selected to have their perfect cookie made right there in the demonstration room. It is a proven fact that if you stimulate the audience through multiple senses the retention of the material is increased. The participants will have all five senses stimulated and will be learning all the foundations issues of variable data printing.

Tuesday session description

Determining Return on Investment for Digital Documents and Tracking the Results of Successful Variable Data Printing
How do you prove variable data printing makes a difference to a new customer or reinforce the value of a project to a current customer? This is a problem both new and experienced users are facing when working with variable data printing. This session will discuss the tools you can use to help prepare a variable data printingjob (such as using rule statements and database manipulation to create a model that can be tracked and analyzed) to show the customer the real return on investment when spending the extra dollars on personalizing a printed promotional piece. It will cover various methods to track the results and cover the procedure to analyze and present the results to the customer in a way they can a clear value for the printing.

Updated Sept. 22, 2008