Earl Whitfield Regional Outreach Award

Description

This award was created to promote excellence in regional outreach and to honor the volunteers who produce the communication. It recognizes a campaign that is created for a specific regional need for marketing, communication, or outreach, such as the regional conference, educational programs outreach, membership recruitment, volunteer opportunities, etc.

Eligibility

All ACUI regions are eligible to apply for this award.

Criteria

Nominated outreach campaigns will be scored based on content, writing and editing, appearance, and more using the complete judging criteria at the bottom of this page.

2015 Earl Whitfield Regional Outreach AwardPrevious Recipients

2016 recipient:
Kristin Erdman, Region V Newsletter, for the colorful and engaging publication, "Fun in Flyover Country," that connects the region to critical content regarding awards, communications, conference highlights, and much more. 

2015 winner: ACUI Region V Leadership Team
2014 winner: ACUI Region 8 Newsletter
2013 winner: ACUI Region 1 Online Newsletter
2012 winner: ACUI Region 2 Newsletter
2011 winner: ACUI Region 3 Netline

 

About Earl Whitfield

Earl WhitfieldThe Earl Whitfield Award was created to promote excellence in regional newsletters and to recognize those volunteer leaders who produced them. Through Whitfield’s involvement, he worked hard to ensure that member institutions in ACUI were provided services, support, and communications on a regional basis long before we had websites, email, social media, and all the technology of today. He believed that regional support and communication were the foundation for member engagement and service.

Earl Whitfield was a professional that believed in one of the most basic core values of our Association: providing the opportunity and the structure for learning.

Earl learned what the union was all about from his days as the president of the student government at California State University–Fresno. As he often said, “the skills I learned from the out of class experience prepared me to become the first Union Director at Fresno” and later, for his engagement with ACUI. From serving as a Regional Representative to being selected as the Association’s President in 1983, he was a mentor for many. His vision for strong regions that impact institutional communities enhanced the path to where we are today. Sincerity, warmth, and patience were Earl’s mark on all of us—and his sense of humor and humility were exemplary traits of his.

 

Nomination information

Please place nominations online by filling out the Earl Whitfield Regional Outreach Award nomination form to include the following information:

  • Name, title, institution, and contact information of the nominator
  • Name, title, institution, and contact information of the Regional Communications Coordinator, or other appropriate regional volunteer
  • Outreach campaign samples (written between January–December 2016)

This year's nomination deadline has closed for this award, which will be presented at the 2017 annual conference. 

Selection and presentation

The winner(s) of this award shall be selected by the awards committee as appointed by the ACUI president. ACUI members shall nominate eligible candidates for this award; self-nominations will also be considered. The winner(s) of this award shall receive the same symbol as other individual awards. The symbol should feature (at minimum) the name of the award, the winner’s name and institution, the year in which the award was presented, and either the ACUI name or logo. The winner(s) will be recognized during the awards ceremony at the annual conference.

Complete Judging Criteria

Content

Points   Criterion
15    Does the outreach campaign provide a mix of information about regional activities, Association-wide programs and services, the college union and student activities profession in general, and the schools in the region?
15   Does the outreach campaign include coverage of a variety of regional activities (newsletter article, website, Facebook page, emails, Twitter, etc.)?
10 Does the outreach campaign cater to a variety of readers (professionals, students, large and small schools, two-year and four-year schools, public and private schools, etc.)?
10 Does the outreach campaign reflect timeliness (coming events with detailed reporting and past events with timely results)?
50 total for content  

Writing and editing

Points    Criterion
10 Is the outreach campaign balanced among the different types of reporting (news, features, announcements)?
10 Are important elements stressed, putting emphasis on informative, interesting content?
10 Do articles adequately cover “why,” not just “what?”
10 Is the writing grammatically clear and concise?
5 Is the information within the campaign presented in a well-organized fashion?
5 Is the information varied in length and media?
50 total for writing and editing  

Appearance

Points Criterion
5 Is the appearance distinctive and effectively designed?
10 Is the appearance easy to read? Are three or fewer fonts used?
5 Has the information been arranged to attract the readers and to weigh the importance of the information?
10 Is the information of the outreach campaign easy to navigate? Are links, headers, and/or icons used effectively to guide the reader to the information they want or need?
10 Does the art (photos, icons, illustrations, graphics) support the content?
10 Is the overall design attractive? Is the layout unified by a grid and design elements?
50 total for appearance  

Other

Points Criterion
10 Is the total number of elements of the outreach campaign consistent with the need to provide communication on the regional level?
15 Overall, does the information provide original, creative, and interesting approaches for a regional outreach campaign?
25 total for other  
Updated Jan. 7, 2017