Posted March 2, 2015 by James Van Roekel 

Are You Following Your Region?

Follow us on Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, Flickr, Vine, Meetup, Ello… etc., etc., etc.?

Yes, I know all of these sites can be information overload—that’s a topic for another article. In the meantime, I would like to challenge you to really utilize ACUI social media, particularly your region’s feeds. But don’t just follow “us” on Facebook and Twitter, engage with “us.”

Did you know that you can have blurbs about your student union/center, programs, events, and personnel posted via ACUI social media? Each region, as you know, has a Regional Leadership Team made up of folks from across your region—see this list of rosters.

The restructuring led to new people within everyone’s regions—I know it did for me. On your Regional Leadership Team is a marketing coordinator and a web and social media coordinator—for Region II, that’s Audrey Taggart-Kagdis (Twitter: akagdis) and me (Twitter: jamesvanroekel). Reach out to them—they are here to assist you in collaboration and sharing. Doing so is also a good way to meet some of the new people in your region.

2014 social media report chart
Facebook and Twitter data from the 2014 Online Engagement  Report.

I propose a challenge. At ACUI’s social media resources page, you will see the 2014 Online Engagement Report. This is an excellent document that outlines last years’ social media participation. On page 14 of the report is a bar graph showing the number of Facebook posts and likes and Twitter posts and followers. As of November 2014, Region VIII had the most Twitter followers, and Region VII had the most Facebook followers. The challenge is this: By the end of the San Antonio conference in April, let’s see which region can gain the most followers to try to top these two. The winner receives bragging rights.

I encourage you to send items to your Regional Leadership Team. I encourage you to post during San Antonio. I encourage Region II to beat out Regions VII and VIII.

#FollowYourRegion

James Van Roekel

James Van Roekel is the Director of Student Affairs Technology at Sam Houston State University.

James has more than 18 years of higher education experience as a faculty member and administrator in academic and student affairs. His research, which can be found in 25 publications (including three books), and teaching focus investigates the utilization of free and off-the-shelf hardware and software toward the development of multimedia and digital applications in student learning. His grant writing has brought in more than $725,000 to engage faculty and students in current and emerging technologies. He is a member of EDUCAUSE, Infocomm International, and the Region II Leadership Team. James is a past recipient of SHSU’s Sammy Award and the Vice President's for Student Services Bearkat Spirit Award.

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