Table of Contents Technology ShowcaseBuilding an Engaging Online Student UnionTechnology Showcase: Implications of the Internet of Things (IoT)Technology Showcase: The Natural Limitations of Technology: 4K TVsTechnology Showcase: Students Organize HackathonsTechnology Showcase: LEDs EvolveTechnology Showcase: Beyond Facebook: Social Media 2.0Technology Showcase: The Potential of Virtual Reality GamesTechnology Showcase: What Event Planners Need to Know About WiFiTechnology Showcase: 10 Pro Tips for Using Microsoft WordTechnology Showcase: It's Just a Video in PowerPoint–What Could Go Wrong?Technology Showcase: Competitive Presenting with PowerPoint RouletteTechnology Showcase: Adjusting Procedures to Provide Better A/V SupportTechnology Showcase: Tracking A/V Inventory in DEA EMSTechnology Showcase: Applying Innovative, Inexpensive Technology in a Theatre SpaceTechnology Showcase: Raspberry Jammin'Technology Showcase: Road Test: Apps for NotetakingTechnology Showcase: Road Test: Student Employee Scheduling ProgramsTechnology Showcase: Road Test: Project Management Software10 of the Top Commons Posts of 20152015 Education and Research Fund DonorsNeeds Assessment Identifies Strengths, Room for GrowthCAS Provides Better Tools for Relevant Functional AreasNew Team Provides Educational Tools, Discussion Opportunities Related to Campus ViolenceVolunteerism In the AssociationFrom the President: Who was Your First?From the Chief Executive Officer: Promoting Dialogue About Campus ShootingsMarch/April 2016 KioskOn the JobUnion Spotlight: Linda E. McMahon Commons at Sacred Heart UniversityUnion Spotlight: Andorfer Commons at the Indiana Institute of Technology
Volume 84 | Issue 2
March/April 2016

Technology Showcase: Beyond Facebook: Social Media 2.0

Universities are running social media campaigns to connect with their students and alumni, increase enrollment, promote university events, and more. Staying on top of social media and new, trending apps students are using is essential to stay connected to the student body.

While Facebook consistently has dominated social media since the late 2000s, we have seen many new social media apps attempt to compete for the attention of users. Some have achieved success while others disappeared and were quickly forgotten. Some new apps focus mainly on photo sharing while others try to combine a little bit of everything—photos, videos, written updates, etc.

College campuses are taking advantage of popular social media platforms today’s college student uses. In the past few years, apps such as Snapchat, Yik Yak, and Vine have grown immensely in popularity.

comScore recently released the 2015 U.S. Mobile App Report, which focuses on the top 20 apps 18 to 34 year-olds use. According to the report, Yik Yak has the highest concentration with 98% of its users being between ages 18 and 34. Vine has a concentration of 71%, while Snapchat has a concentration of 76%.

In 2014, Snapchat added the new feature “Campus Story” to selected campuses. The app began with four campuses but has since expanded. The feature shows live stories and only allows users in and around a campus in the last 24 hours to post and view the Campus Story. Curators filter through the snaps that are submitted and select the ones featured on Campus Story.

Snapchat uses Geofilters, which are special overlays for Snaps that can only be accessed in certain locations. Anyone has the opportunity to visit the Snapchat website and submit a Geofilter they designed. According to the Snapchat website, the graphics are required to be 100% original, not take up too much space on the screen, and will only accept college and university logos submitted by authorized officials from those schools.

Some universities have held contests among students to choose a Geofilter for the school’s Snapchat story. New York University and William Paterson University have taken the competition further, allowing students to submit their own designs for the school’s Geofilter.

These apps make it easier for colleges to connect to current and prospective students. For prospective students, it offers an “inside” look on a college campus and its culture via short 10-second videos and photos. Current students, especially on larger campuses, also can use the app to stay informed about events on campus.

Another app found on some campuses is Hooked. Students can use the app to find deals from local restaurants that last around 1-3 hours. The app currently focuses on students and college campuses but has the potential to expand further. It can already be found at Indiana University–Bloomington, the University of Wisconsin–Madison, the University of Michigan, Michigan State University, the University of Texas–Austin, and more.

Popularity of the app Peach is also anticipated to grow in 2016. Created by the founder of Vine, Peach allows users to share photos, videos, links, gifs, weather, current location, amount of steps walked, and more. The app has “magic words” that can be activated when a user types them. For example, if you typed “image,” you would then click on the word and search for an image. Or, if you typed “draw,” you could draw something and post it on the app. Every post goes to your home and people can like your things or comment.

The main focus of an app called Shots is photo sharing. It is designed for sharing selfies with other users. Photos can’t be commented on, but users can chat with one another. The co-founder and CEO of Shots, John Shahidi, said the app is “about expressing your feelings in a picture, which is why we don’t allow comments” in a Medium blog post.

Two apps that are similar in function and both use Twitter are Meerkat and Periscope. Both apps focus on users sharing live broadcasts with others. While using Meerkat, a tweet is sent with a link for others to click on so they can view a livestream. Since being bought by Twitter, livestreams from Periscope no longer require Twitter users to have a Periscope app to view the broadcast. As of January, users can now view the broadcast itself within a tweet instead of clicking on a link. While watching someone stream, users can leave comments. After a stream has ended, it can be saved for up to 24 hours. The addicting thing about these apps is how users can choose to see the world through the eyes of others in real time. With an account, a person could broadcast video live from anywhere or choose to explore livestreams from around the world.

With new technology advancements people are consuming news, events, and entertainment in different ways.