November 2013 Cover
THE
BULLETIN
Volume 81 | Issue 6
November 2013

ACUI Reaches Final Stages of Regional Restructuring Preparation

As ACUI prepares for the Jan. 1, 2014 transition to eight regions, the Association is bidding farewell to the 15-region structure and taking the final steps in implementing the Regional Audit Task Force recommendations.

The 15 current regions have taken the time to celebrate their history at the regional conferences, and it is likely that some traditions will persist under the new structure. The current regional directors are advocating 27 existing awards be transitioned to the new regions (the incoming regional directors will make the final determinations). And while the Battle of the Regions trophy was retired at the 2013 annual conference, the regional competitions will continue in 2014 with Education and Research Fund and 100th anniversary celebration events.
Now, in these final weeks before the change, new groundwork is being laid to provide support and direction as the eight new Regional Leadership Teams begin the work ahead of them.

Increased Training and Support

The regional audit called for increased training and support from the Central Office for regional volunteers. To this end, in October, ACUI 101 was offered to all new Regional Leadership Team members, providing an overview of Association history, structure, finances, core competencies, branding, and programming. ACUI 101 will continue to be a standard training tool for all incoming volunteers.

Additionally, the new Regional Leadership Teams already had their first meetings and Central Office staff liaisons are providing position-specific training before the official regional transition Jan. 1. Private online communities of practice were created for each region and each position to encourage increased contact and resource sharing now and in the future.
Additionally, new resources have been created to support the work of Regional Leadership Team members charged with education. These include:

  • Position manuals for educational program coordinators, online learning coordinators, and conference coordinators
  • Budget and planning templates
  • Speaker negotiation tips, checklists, and templates
  • Information on writing learning outcomes and program evaluations

Such materials will be readily accessible to volunteers through the ACUI website.

Expanded Education

Regions will continue to host a regional conference annually. The locations for all 2014 and 2015 regional conferences have been identified (on p. 41). A team from the Central Office will work with the regional conference coordinators and Conference Planning Teams to facilitate successful events. One staff member will be assigned to each regional conference, and that individual will also be on site at the conference to assist with event logistics.

Regions also are now expected to provide two additional face-to-face educational programs annually. These could be drive-in workshops, regional tours, or staff exchanges. And each region will coordinate two online learning programs each year, which, like the conferences and other programs, all ACUI members will be invited to attend. Staff member liaisons also are in place for regional educational program coordinators and online learning coordinators.

Another recommendation of the regional audit was to offer recreational programs on a sectional basis instead of regionally. Clay target sectionals are already planned for late 2013 and early 2014, and ACUI is currently determining final locations and dates for table tennis and 9-ball sectional events.

Established Consistency

To assist with brand consistency across the Association, a branding guide has been developed. It details guidelines for emails, program materials, videos, social media, logos, and more.
A stylistic standard to note is the use of Roman numerals for the new regions. The regions will be designated by their Roman numerals in print and online. Standard handles, hashtags, URLs, and email addresses have been created and will be shared after Jan. 1, when the new regional social media accounts and websites are launched.

One major change is the Central Office’s role in maintaining consistency. Logos and videos will be approved by the Central Office, and all program books, emails, website copy, and press releases will be proofed prior to publication. The regional communications coordinator is charged with ensuring these standards are met as all regional communications will flow through this position.

Coming Soon

Be on the lookout for email notifications regarding regional restructuring changes in the next two months. Additionally, the February 2014 Bulletin will outline final decisions and details, and the Regional Restructuring Task Force will remain in place throughout 2014 to address any further changes required. Visit www.acui.org/regions for more information.