Educational Session: Marketing

Core Competencies: Leadership, Marketing, Planning, Student Learning
June 8 – June 12, 2015
University of Illinois, Urbana, Ill.

Marketing is too important to be left only to a marketing department. It’s about understanding your target audience, what they want, what product or service you want to offer them to best meet their needs or interests, and finding a way to best communicate that message.

You may be asking, “What’s in it for me?” or “Why should I learn about marketing?” These are important questions whether you are working in marketing or in another department. There are several important reasons to be familiar with marketing and marketing concepts: marketing plays an important role in society, marketing is important to business, and marketing affects your life every day.

Higher education marketers face many challenges: budget cuts, new programs to market, and more channels to manage but limited resources. Given the challenges, how do you, as an employee, create winning marketing strategies to out-position, out-maneuver, and out-design the competition?

This session will provide an overview of marketing concepts, how to gain understanding of target audiences, and best practices on the use of social media.

About the presenter:

Nikki Godfrey is the director of promotions and event management for the Louisiana State University Student Union. In that role she manages a multimillion dollar budget that includes oversight of the Union Theater, Union Leisure Arts and Leisure Classes, Union Art Gallery, Union Marketing Department, and nearly 4,000 annual events that call the union home. Prior to joining the staff at LSU, she enjoyed an accomplished career at ESPN where she progressed from her start as an intern to be named one of the first African-American female executive directors of a major collegiate sporting event. Her responsibilities included managing an HBCU (historically black colleges and universities) football event, overseeing operations for an NCAA bowl game, and supervising two collegiate basketball events. A native of Baton Rouge, La., Godfrey is a summa cum laude graduate of Southern University where she received her Bachelor of Arts degree in mass communications. She then was awarded a post-graduate fellowship and went on to receive a Master of Science degree, with honors, in broadcast journalism from the S. I. Newhouse School of Public Communication at Syracuse University.



Updated April 21, 2015