Keynote: Trends Affecting the Future of College Unions and Student Activities

Core Competencies: Leadership, Marketing, Planning, Student Learning
June 26 – June 30, 2010
Indiana Memorial Union, Bloomington, Ind.

ACUI Executive Director Marsha Herman-Betzen has worked in the ACUI Central Office for 25 years and began her career in the college union field at the Oklahoma State University Student Union as manager of conferences and scheduling. Throughout her tenure, she has remained passionate about the role of the college union. During the IPDS program, Herman-Betzen will use humor to speak about the state of the profession, especially as it pertains to new professionals. She will discuss internal and external factors that directly affect our work in the field and what trends she predicts will impact us in the future. Among the areas she will highlight are: the upcoming generation of college students, union and activities finances, facility design, and the diversity of our professional workforce.

About the presenter:

Marsha Herman-Betzen has a bachelor’s degree in secondary education with an emphasis on speech education and sociology from the University of New Mexico and a master’s degree in interpersonal communication from the University of Michigan; she also completed more than 60 hours of coursework at the State University of New York–Buffalo in organizational communication. As one of ACUI’s most traveled executive directors, Herman-Betzen has logged more than 900,000 air miles, presenting numerous educational sessions, workshops, and keynotes for campus, state, national, and international organizations. Additionally, Herman-Betzen represented ACUI at the President’s Summit on America’s Promise, the White House Conference on Hate Crimes, and has served on a Department of Education Office of Civil Rights task force to identify best practices in diversity education within higher education.

Updated May 20, 2010