Marketing Your Programs: Implementing Strategic Creativity

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Core Competencies: Communications, Management, Marketing
Originally presented on December 14, 2016
This is the archived version.
No matter your departmental or reporting structure, following a strategic process is important when developing integrated marketing communications. You must know your audience, your purpose, and how to measure success, all while combining this structured workflow with opportunities for creativity. In this interactive webinar, the presenters walk through the steps to create integrated marketing communications, talk about the role of students, and share examples.

Program Fees

ACUI members: $.00
Non-members: $139.00

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Updated March 5, 2017