Digital Identity: Using Social Media to Foster Student Engagement

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Core Competencies: Communications, Marketing, Technology
Originally presented on August 13, 2014
This is the archived version.
This presentation describes methods to shape a union's digital identity through social media sites. In particular, it details ways to enhance student engagement, create an online presence and brand, and identify helpful online tools. The presenter provides examples from experience and from relevant research. Attendees leave the program with ideas for how to create and/or strengthen their social media presence and engage with students effectively online. Region II sponsored this online learning program.

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Updated March 30, 2015