Measuring Social Media ROI

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Core Competencies: Human Resource Development, Management, Planning, Technology
Originally presented on June 14, 2011
This is the archived version
This program addresses metrics by which to evaluate return on investment in social media. These tools may include calculators, analytics, tracking mechanisms, and coupon codes. Additionally, the topics of resource allocation planning and simple goal-based evaluation techniques will be covered. Campuses, corporations, and nonprofit arenas are used as examples.

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Updated April 12, 2015