2011 Conference: Developing a Strategic Marketing Plan

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An archived educational session presented at the 91st annual conference

Core Competencies: Fiscal Management, Marketing, Planning
Originally presented on February 28, 2011
Hear from a seasoned marketing professional about ways to improve your marketing to achieve even greater marketing results and outcomes. Practical applications from corporate America and the Illinois State University's Bone Student Center will be shared so participants can implement what they learn immediately upon returning to their unions.

Learning Outcomes

Participants will

  • Learn the three objectives of marketing
  • Learn how to identify their objectives when marketing
  • Learn how to assess the market before implementing a marketing plan
  • Discuss how to practically create a plan
  • Learn practical strategies for post-assessment

Program Resources

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Program Fees

All ACUI members and 2011 annual conference delegates will have access to all 10 recorded sessions and three keynotes free of charge when logged in to the ACUI website. Non-members can access the recorded programs as a package for $249, or $49 for an individual session. 


Susan Whitsitt
Marketing Specialist
Bone Student Center

Illinois State University
E-mail: swhitsi@ilstu.edu

Updated Oct. 1, 2013
Updated Oct. 1, 2013

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