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Job Description - On-Campus Marketing Intern

Category: Student employee

Responsibilities: Participate in various stages of developing marketing programs and advertising materials to promote the student union; Responsible for at least one larger project and will assist with several others; Become familiar with marketing strategies best utilized by college unions. Assist with several key projects, such as the quarterly newsletter, direct mail materials, press releases, and public outreach efforts/events. Assist with customer service: return inquiry calls, send relevant materials, maintain database of callers for direct mail purposes. Update, maintain, and utilize media lists and establish relationship with contacts; Assist with research and application for grant opportunities; Participate in meetings with design vendors, media sales contacts, and program committees; Assist with administration, as required.

Special qualifications: Excellent writing skills; Ability to organize and prioritize work, juggle several projects at once; Experience with word processing and desktop publishing programs required; Knowledge of database programs helpful Ability to establish effective relationships with outside organizations and contacts

Education: The best candidates for this position have been those working toward a degree in marketing which gives them the broadest base of knowledge and experience with general marketing principles. However, marketing classes alone are not a guarantee of success for this job, and all majors are encouraged to apply, as this position utilizes many of the skills and concepts incorporated in a general education. This is junior or senior level work assisting with marketing projects. Knowledge of and experience with general marketing principles. NOTE: Academic credit can be arranged, but is not required.

Skill development areas: Communication, Human resource development, Intercultural proficiency, Leadership, Management, Marketing, Planning, Student learning, Technology

Primary outcome domain: Cognitive complexity

Secondary outcome domain dimensions: Critical thinking, Reflective thinking, Effective reasoning, Creativity, Global perspective, Technological competence, Managing career development

Updated Aug. 12, 2010